Here’s five ways hiring a copywriter can add value to your small business or enterprise by increasing your sales while saving you time.
Not sure you should outlay hard-earned money for someone to just write fancy words? A freelance copywriter can generate so much more for your business, and here’s how.
1. By using your tone of voice
Using your tone of voice in your copy reveals to your audience who you are and what you’re about which means that your identity and culture shine through.
Giving a distinct flavour to the words that are used helps customers know who you are and what you represent. Further, it will allow your potential clients to either warm to you or know quickly that you are not for them. This saves you time by filtering out those people who aren’t likely to engage with your business while attracting those that have the potential to convert to actual sales.
Using your distinct tone of voice means that you get to choose how you want your customers to think of your product or service; you are in charge of what message you send to your audience.
Likewise, you get to be consistent across all formats of your marketing when you have clear and well-written copy.
2. Highlighting what makes you unique and interesting
A freelance copywriter can spend time on drawing out what makes you and your business unique and interesting, consequently making you stand out from your competitors.
It’s widely known that identifying your niche drills down on the right audience which then gets you a higher sales conversion rate. A copywriting professional is able to help you identify and highlight your niche.
By taking advantage of a copywriter’s skills you are making sure that your best assets are outlined to the consumer.
“Every product has a unique personality and it is [the copywriter’s] job to find it.” Joe Sugarman, groundbreaking marketer dubbed “The Mail Order Maverick”
3. Saving you time
It’s your biggest challenge – finding the time to get everything done and getting it done well. Hiring a freelance copywriter passes to a professional the work that you’re not gifted in so that you can spend time doing what you do best.
Using your time nutting out words for your website, the next brochure, another email to clients, is wasting valuable time that you don’t have.
When you engage copywriting services you are freeing up your time to stay focused on the key needs of your business.
4. Increasing sales
Imagine having more resources to invest back into your business. That’s what happens when your marketing copy is good enough to convert more sales or clients.
Having clear and concise wording whenever someone reads your landing page or your next social media post, means that more of your target market is reached and your business will grow.
Once your business begins to grow you can begin to earn what you’re worth. Investment in quality copywriting will turn browsers into buyers because the messaging meets their needs. The copy will answer the questions they have.
Freelance copywriters help to increase sales by drawing attention to what your product or service offers in meeting the market’s needs, and that’s how you’ll start seeing the benefits of all your hard work.
5. A professional helping you
How many times have you longed for someone else to do the hard yards of your marketing? A freelance copywriter can narrow down your concepts into key points and articulate them with flare.
Having a freelance partner in your business pursuits makes sure your message to the world is clear when you need it to be. A person to call on when there’s a need for impactful communication.
With a professional in your team you can rest assured that your product, service and branding is well presented to your target market.
Don’t waste more time with boring marketing, get in contact with a freelance copywriter today. Email Janine Wilson Copywriting at hello@janinewilsonwriter.au for a free 15-minute consultation.
Image: Photo by Nick Fewings on Unsplash
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